Business Broadband

Why does your business need better connectivity?

Business needs have evolved

Current business-specific ADSL broadband simply isn’t fast or robust enough to facilitate the multiple services that a modern business needs to access reliably via its internet connection.

As the Millennial generation has continued to filter into the national workforce, higher numbers of staff will expect high-quality connectivity and IT, because they have become used to such standards throughout their lives.

  • 75% of employees rank workplace flexibility as their most important benefit
  • 75% of the workforce in 2024 will be made up of the Millennial generation (born between 1982 and 2003)
  • By 2020 over 70% of UK organisations will have adopted flexible working
  • Improved productivity was the number 1 driver of Unified Communications adoption in a PwC survey of UK small to medium- sized businesses.

Connectivity isn’t just about internet access

Workplace experience

Video conferencing, collaboration tools and SaaS applications all require robust connectivity to perform optimally and prevent headaches for your staff.

Hacking is big business. While no type of connectivity is completely secure, choosing the right connection for your circumstances can help to prevent unauthorised access.

Customer experience
If your business relies on its internet access to join customers with your products, then a robust service, that guarantees 24/7 operation, is required.

Ultimately, a business’ internet connection is a vital part of day-to-day operations and by limiting that service, you may be doing more harm than good to your business, even if you think you’re saving money.

Modern businesses expect more

SaaS adoption

As Cloud computing has become more cost-effective, businesses are leveraging multiple SaaS products on a regular basis, putting extra pressure on the network.

Better infrastructure means that flexible working strategies are now far more effective than before and can make a positive impact on your employees.

Downtime doesn’t just mean lost sales. The business’ reputation is affected, and depending on its regularity, may also increase both customer and staff churn.

Connectivity types


The bandwidths supplied may be affected by peak usage and connections are incredibly cost effective for small businesses and start-ups, however broadband is generally not recommended for businesses with more than 5 members of staff.

Using tiny glass cables to transfer your data, Fibre connections are more resilient, lower latency and faster than broadband services; consisting of two distinct types:

Fibre to the Cabinet is perfect for budget conscious businesses. FTTC lines still use low-bandwidth copper lines between your site and your closest cabinet.

A Fibre to the Premise service runs a fibre cable all the way to your site, meaning you can take advantage of faster speeds and lower latency compared to FTTC

Fibre Cable

Superfast, Reliable Bandwidth, Highly scalable.

Considered cost, Hard to bend, Specialist installation required.

Copper Cable

Cost-effective, Quick to install, Highly accessible.

Lower average speeds, Easily corroded, Greater speed fluctuation.

The benefits of Dedicated Internet Access



100% of the bandwidth paid for. 50Mbps means 50Mbps not 20Mbps.


Not having to share connections with others is a definite plus point in terms of network security.

Better Throughput

No delays with data being slowed by heavy traffic on the network.


Only purchase the data and speed needed with the option to upgrade when business requirements grow.


DIA comes with a Service Level Agreement covering the standards which should be expected at all times from the service.

Customer Service

As connectivity is obviously important to the business, the customer’s network provider will prioritise support and repairs in favour of DIA customers.


Upload and download speeds are the same.


Broadband connections are still great solutions for small businesses, home offices and start-ups, given their minimal cost.


Depending on the number of staff and budget, a fibre-based connection would likely be most beneficial while still providing exceptional value for money.


Without performing a detailed technology and operational audit, it would be hard to advise one particular solution. But private connections are most suited to large businesses that rely on their connectivity for their day-to-day operations.

The 5 key features of Connectivity



Price is important for any business, but the initial cost isn’t always the best indicator. Think of the TCO across the foreseeable future; investing in a scalable solution proves more cost-efficient in the long term.


The faster your connection, the more your team can juggle at once. Bandwidth-reliant video calling and collaboration services will be affected if your service is too slow, plus you’ll notice that loading wheel far more often.


This is especially important for businesses with dispersed sites or global operations, as lower latency means less jitter on video calls and smoother, faster collaboration.


Businesses depend on their connectivity and an outage can mean lost revenue. Our disaster recovery services minimise any disruption to day-to-day operations.


We offer managed routers and firewall services with all of our connectivity products for added peace of mind.