Quality Communication Has Moved To The Cloud

Struggles in maintaining legacy networks, advances in technology, the changing demands of modern businesses and the ever-present need to save money have all compounded in recent years.

This has meant that operations have been pushed to discover new solutions that help, rather than hinder, the business’s ability to succeed. Cloud-based communication platforms, like SIP Trunking and VoIP services, have exploded in recent years as a result of this desire to find a better solution.

This guide will help you understand how your phone system may be damaging your profitability and how, by embracing new SIP and VoIP technology, you can directly benefit your business both in the short and long term.

Landlines Won’t Be Around Much Longer

Whether you like it or not, change is coming. BT announced back

in 2019 that the current ‘landline’ network, specifically the PSTN and ISDN networks, will be deactivated in 2025.

New connectivity technologies like Broadband and Fibre, the surge in mobile connections, as well as the cost of maintaining the network are all factors but ultimately, the network can no longer handle the sheer volume of traffic that is being sent and received.

So, by 2025  businesses  MUST find a replacement if they want to be able to continue making and receiving calls, no matter what.

What Has Changed?

Since the PSTN network was originally rolled out in 1981, the ways in which a business operates, and the technology it uses, have developed immensely and the way our teams collaborate has evolved too.

Employees are mobile

Fixed phones are no longer a reliable contact and businesses need a model that allows their staff to be reached anywhere, at any time.

Teams are virtual

Businesses need ways to bridge the gap between geographically disparate teams and a simple phone call just doesn’t cut the mustard anymore.

IT has moved to the cloud

The average employee uses 8 SaaS applications regularly. This constant back and forth increases data usage but has also caused employees to expect the same level of access from other areas of the business – telephony being one of them.

Struggles in maintaining legacy networks, advances in technology, the changing demands of modern businesses and the ever-present need to save money have all compounded in recent years. This has meant that operations have been pushed to discover new solutions that help, rather than hinder, the business’s ability to succeed. Cloud-based communication platforms, like SIP Trunking and VoIP services, have exploded in recent years as a result of this desire to find a better solution.

Click here for our comprehensive guide on VOIP