Quality Communication has moved to the Cloud
Struggles in maintaining legacy networks, advances in technology, the changing demands of modern businesses and the ever-present need to save money have all compounded in recent years.
This has meant that operations have been pushed to discover new solutions that help, rather than hinder, the business’s ability to succeed. Cloud-based communication platforms, like SIP Trunking and VoIP services, have exploded in recent years as a result of this desire to find a better solution.
This guide will help you understand how your phone system may be damaging your profitability and how, by embracing new SIP and VoIP technology, you can directly benefit your business both in the short and long term.
Landlines won’t be around much longer
Whether you like it or not, change is coming. BT announced back in 2019 that the current ‘landline’ network, specifically the PSTN and ISDN networks, will be deactivated in 2025.
New connectivity technologies like Broadband and Fibre, the surge in mobile connections, as well as the cost of maintaining the network are all factors but ultimately, the network can no longer handle the sheer volume of traffic that is being sent and received.
So, by 2025 businesses MUST find a replacement if they want to be able to continue making and receiving calls, no matter what.
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Why change your telephone service?
You’re losing money
If your PBX doesn’t connect your callers first time to the right person, are you making a good first impression? No, you’re putting your profitability at risk by putting off prospects before the sale is closed.
Businesses are looking for partners that make collaboration easier. If your competitors are making it easier for their partners and customers to get in touch, you need to be at least matching those services to stay competitive or you risk losing customers and partnerships.
- 89% of business leaders believe that customer experience will be their primary basis of competition.
- 75% of customers think calling is most effective way for a quick response – but 53% are irritated if they don’t speak to a real person immediately.